Early in 2008 our manufacturer released three separate clinical studies on their Improved Formula Goji Juice. These studies marked an important point in the health drink world as well as the nutritional and natural health world – it was the first and only time a nutritional drink has ever been clinically tested and peer reviewed with scientifically proven results.

The 19 benefits identified in the Improved Formula Goji Juice studies are no coincidence. Combined, they have been described as "The Goji Effect™," as the benefits are all interrelated.

The first 14-day study was conducted to examine the potential short-term benefits of Improved Formula Goji on 13 key aspects of health and well-being. Thirty-five test subjects were divided at random into two groups. The first group received 4 oz daily of Improved Formula Goji. The second group received 4 oz daily of a placebo (a similar-tasting juice that did not contain any LBP, the active ingredient of Improved Formula Goji). The Improved Formula Goji group experienced significantly better results than the placebo group in all 13 categories. Since the study was double-blind, neither our manufacturer’s scientists who conducted the study, nor its employees, who served as the study’s participants, knew if they were drinking the real Improved Formula Goji or the inactive placebo.

The second study, conducted by a prestigious medical center in Asia, was a 30-day investigation into antioxidant activity in the human body. Fifty healthy adult volunteer test subjects were divided at random into two groups—a Improved Formula Goji group and a placebo group. Each group received a 4 oz daily serving of either Improved Formula Goji or an inactive placebo respectively. None of the test subjects were associated with our manufacturer nor had they consumed Original Formula Goji Juice or Improved Formula Goji prior to the study. After 30 days, the Improved Formula Goji group showed significant improvement in antioxidant activity, as evidenced by significant increases over starting point values in blood levels of the important antioxidant enzymes superoxide dismutase (SOD) and glutathione peroxidase (GSH-Px). Also found in the Improved Formula Goji group was a significant decrease in levels of toxic malondialdehyde (MDA), a key blood marker of oxidative stress, free-radical damage, and premature cell aging. No significant differences were observed in the placebo group in these areas.

The third study, also conducted by a renowned Asian medical center, examined the 30-day effects of Improved Formula Goji on the immune system. Sixty healthy adult volunteer test subjects were divided at random into two groups—a Improved Formula Goji group and a placebo group. Each group received a 4 oz daily serving of either Improved Formula Goji or an inactive placebo, respectively. None of the test subjects were associated with our manufacturer nor had they consumed Original Formula Goji Juice or Improved Formula Goji prior to the study. After 30 days, the Improved Formula Goji group showed significant improvement over starting point values in the following three immune blood markers: (i) lymphocytes (white blood cells necessary for immune defenses); (ii) interleukin 2 (IL-2), an important cell-signaling molecule; and (iii) immunoglobulin G (IgG), a powerful antibody. Also noted in the Improved Formula Goji group were health and well-being improvements that had been seen in prior studies: significant improvement in sleep quality, reduction of fatigue, and a tendency for increased short-term memory and mental focus. No significant improvements were observed in the placebo group in any category.

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