Questions? Call us toll-free at:
1-877-364-8220
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Questions? Call us toll-free at: 1-877-364-8220 |
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The Right Position - Explosive Growth
Goji Juice is part of the explosive functional foods industry. This market segment has been experiencing incredible growth since 1996, and leading industry analysts expect it to explode at a growth rate of at least 15% per year as consumers become more and more health conscious, and baby boomers search for ways to halt the aging process.
"The market for functional foods has been estimated at $20 billion annually in the U.S. alone, according to the reports. It is expected to grow at some 15 percent each year."
- CNNmoney, February 10, 2000
(from the editors of CNN and MONEY Magazine)
"Functional beverages are becoming a multi-billion dollar industry."
- CBSNews.com, July 30, 2002
"In the U.S., baby boomers who started turning 50 in 1996 are doing so at a rate of 300,000 per month. The interest in retarding the aging process and remaining healthy will continue to drive the market demand for functional food products."
- Agriculture & Agri-Food Canada
Goji Juice is the first dietary supplement of its kind. It is readily identified as a true category creator.
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